7 Reasons Why Your Small Business Needs a Mobile App

As business owners ourselves, at Voosh we understand the importance of looking after your company and doing all you can to keep your business thriving. Especially right now, we are all looking for new ways to reach our customers, continue making sales and grow customer loyalty.

So, have you ever considered an app?

Building an app into your business plan can be a real boost for your company, for several reasons. With the very nature of shopping, exercising, eating out and holiday’s changing, an app could be the perfect chance to connect with your customers straight to their home.

Here are a few reasons why Voosh recommend considering an app:

1. Apps can increase your company profit

One way that apps can increase your company profit is because they increase your digital presence. According to Business 2 Community, 35% of customers return more frequently to stores due to the huge amount of engagement they experience with mobile apps.

2. You can expand your customer base.

Expanding your customer base is made easy with apps, as you can create a referral programme that encourages customers to refer to others. You can also provide in-app content which encourages users to share. The analytics from your app can provide real insight into your customer base.

3. Provides another marketing and communication channel.

Apps also provide a whole new channel for marketing and communication, as apps can be used to raise awareness of your brand. Creating an app can also allow you to run polls, conduct surveys and give users the opportunity to report any problems they’re having with the app.

4. They can grow your customer loyalty.

With over 3 billion people using smartphones worldwide (Statistica 2020), lots of people nowadays are tech savvy. This means that your target audience will likely check their phone often but they could already be using a competitor's app! After downloading your app, customers are reminded of you each time they check their phone.

5. You can sell faster.

Once customers have downloaded your app, the selling process has never been faster. With the click of a few buttons, customers are able to make swift and effortless purchases right to their doorstep. This also applies to virtual events, downloadable exercise routines, delivery of new clothes or even just a local shop.

6. It is an easier channel to promote your products.

One reason so many consumers choose to shop via apps is due to the quick, clear and stress free customer journey. Fundamentally, apps are able to highlight your company deals and Apple Pay means customers barely lift a finger.

7. Can resolve any customer questions or queries.

Apps add huge value to the relationship between your brand and your customers, as it provides a clear channel for your customer to get in touch with you. By having a chat box service, you are able to open up a dialogue with customers which builds trust in your brand.

Drop us a line if you have any ideas or questions about app development, we can help your business no matter what stage you are at.

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